Blogging Your Way to Online Visibility

Blogs are a great way to improve your Web visibility. Google is known for being partial to blogs because they are more informational than a typical Web site. Blogs, when done well, offer advice, opinions and a general point of view about the blog theme and topics that relate to that theme.

Starting a blog is relatively easy. It's keeping up with it that's the challenge for busy marketers. And if you expect your blog to be successful, it's involves a commitment - a commitment to write regularly and to write about interesting and timely subjects.

From an SEO point of view (search engine optimization that is), a blog affords you the opportunity to start and maintain a running dialog about your business in a not so salesy way. For example instead of pitching your products you can give product reviews - honest ones - that will help create a buzz and create a sense of trust. A blog that offers more review and opinion content will rank higher with Google than a blog that is pitching and hard selling products and services.

Finding the time to write a blog will be your primary concerned followed by content development. Decide how often you can commit to blogging. Between posts, keep a list of the topics you'd like to "discuss" and think of your blog as more of a journal rather than a chore.

Frequent and timely content is what will catch the search engine bots' attention. You don't have to write a three page essay or article, just write a few paragraphs and move on.

By committing to blogging you commit to improving your online visibility. Get started today and write as often as you can. By doing so, you increase your chances of improve your Web site ranking.